【全英/读文献】3. Lemon, K. N., & Verhoef, P. C. (2016)

[视频作者] 一箱33本_

[视频时长] 67:14

[视频类型] 财经商业

Lemon, K. N., & Verhoef, P. C. (2016). Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing, 80(6), 69–96. https://doi.org/10.1509/jm.15.0420